If you’re working in events whether they are sports, music, fashion, corporate and beyond, you’ll likely encounter NDAs (non-disclosure agreements) at some point. And while they may seem like just another piece of paperwork we have to juggle as event pros, NDAs play a huge role in protecting the integrity of an event, safeguarding client privacy, and maintaining security.
But the conundrum we face, particularly as freelancers, if you can’t talk about the events you’ve worked on, how do you showcase your experience and build your reputation in an industry that thrives on visibility?
Why NDAs Matter in the Events Industry
At first glance, an NDA can feel like a barrier. Got on social media, and you see people thrive on reading and sharing “receipts” that prove experience. But NDAs are often a sign that you’re trusted to handle high-level, sensitive information. In fact, the better you manage confidentiality, the more doors will open for you.
Navigating NDAs isn’t just about avoiding mistakes with what you can and cannot share. It’s about finding creative ways to showcase your expertise without crossing a line.
Common NDA Mistakes (and How to Avoid Them)
Over the years, I’ve seen plenty of NDA mistakes. I’ve never seen a slip-up damage someone’s career, but I certainly see how it can happen. Here are the most common mistakes I’ve seen (and how you can steer clear of them):
1. Posting Your Credential on Social Media
One of the biggest mistakes event pros make is sharing their event accreditation or badge online. Even if it’s tempting to post a BTS selfie, credentials often have barcodes or identifying information that can be exploited especially when the event is live. If your NDA terms say you can’t share this, don’t risk it.
If you want to post a photo that shows you are actually at the event, just put an emoji over or blur your credential. I’ve done this myself to stay discreet, and sometimes I just take it off entirely.
2. Sharing Vague Hints Online
Posting something like “Excited to be working on a huge event this week!” can feel harmless, but if your NDA is strict, even vague hints can be a no-go.
This also applies to travel updates. Saying “Heading to London for a big event!” can reveal details that clients prefer to keep private because these days, people can put two and two together when there is a big event happening in a certain city at a certain time. I always keep updates neutral when under an NDA. I can say or show I’m in London, but no one knows why.
3. Sharing BTS Content Without Permission
Even if you’re sharing content privately in industry groups or your event besties group chat, always check if it’s allowed before posting. Some events will have designated “no photo” zones, and even private chats in WhatsApp or Slack aren’t exempt from NDA rules.
4. Assuming an NDA Ends When the Event Does
NDAs often have expiration dates, but some don’t. Just because an event has wrapped doesn’t automatically mean you’re free to talk about it. Always read the fine print.
5. Talking Too Soon
Even if your NDA does allow you to discuss your involvement eventually, timing is everything. Waiting a few months (even a year!) before sharing details can reduce the risk of your post being linked to a specific client or project.
How to Showcase Your Expertise Without Breaking an NDA
If you can’t name names or post photos, how can you still highlight your experience and position yourself as an expert? This can feel super annoying and frustrating, but here are some strategies:
1. Focus on Your Role and Impact
Instead of saying:
➡️ “I managed VIP logistics for a major awards show.”
Try:
➡️ “I specialize in high-profile VIP logistics at globally recognized events.”
This allows you to showcase your expertise without revealing confidential details.
2. Use Metrics to Tell the Story
Metrics are a powerful way to highlight your impact without naming clients. For example:
➡️ “Successfully coordinated VIP transport, reducing wait times by 30%.”
➡️ “Managed backstage operations for a live show attended by 10,000 guests.”
These statements emphasize your results rather than the event itself.
3. Share Case Studies
Your portfolio can highlight your strategic thinking, problem solving, and creativity without breaking confidentiality. Focus on what you did, not who you did it for.
4. Ask for Testimonials
NDAs may limit what you can say, but a glowing testimonial from your client can speak volumes. Even anonymous testimonials (e.g., “Senior Event Director at a Global Fashion Brand”) can add credibility.
When asking for a testimonial, explain how the NDA makes it difficult to showcase your work. Clients are often willing to help if they understand the challenge.
5. Let Your Network Speak for You
In the events industry, word of mouth is powerful. If you can’t openly discuss your work, make sure your network knows what you’re capable of and can vouch for your expertise when opportunities arise.
Reframing NDAs as a Career Advantage
Early in my career, I used to view NDAs as a limitation, but over time, I’ve learned that they’re actually a sign of trust. Being known as someone who can handle sensitive information with discretion is a powerful reputation to build especially when you work around VIPs, at major events with trade secrets, and when you are privy to things only a small fraction of the events industry is able to see and hear.
NDAs don’t have to hold you back. They can reinforce your value as a trusted event pro who’s respected at high profile events!
So my advice is to be risk-averse and play it safe. Protecting your reputation is more valuable than a few likes on social media. The more you embrace NDAs as part of your skill set, the more opportunities you’ll attract.
So, What Now?
Come on over to Instagram @lauralloydevents and message me or DM me on LinkedIn at Laura Yarbrough-Lloyd and tell me what you’re up to in the world of events.
Check out this podcast episode on my podcast, A Flair for VIP Events. I dive into this topic even more!
