what you get in this masterclass:

Part 1 - The Iconic Events Season Breakdown

The events industry runs on seasons. Hiring follows a rhythm. If you’re showing up too late (or too early), you’re missing out. In this part. I’ll break down:

✨ What’s happening in the iconic events world right now
✨ What’s coming up in the spring and summer seasons & when the hiring windows are
✨ What you should be doing right now to land international gigs

Because you don’t need a million followers or a website to land iconic event contracts. You need the right people to know who you are, what you do, and why they can trust you.

I’ve worked behind the scenes on some of the world’s biggest events [like the Olympics, some super VVIP events I can't talk about, Wimbledon, the US Open, film festivals, and more] and I’ve been in the rooms where hiring decisions get made. I hear why someone wasn't hired or asked to return. Here’s what I’ve seen over and over again:

Most opportunities go to people who are known before the job is even listed

why this masterclass?

Your reputation is your resume in this space

Being top-of-mind is more powerful than cold outreach

This masterclass will help you stop being the best-kept secret in your network and start being the name that comes up when it counts.

Visibility isn’t enough. It’s time to get noticed and booked. You’ve put in the work. You've updated your LinkedIn, refreshed your portfolio, maybe even attended a few networking events or sent out some cold emails. But here’s the real question: How do you turn all that effort into actual, paid gigs at iconic events? You'll learn how to:

✨ Build a personal brand worth talking about in the elite circles where major event decisions happen
✨ Find where decision-makers actually hang out and show up the right way to get noticed
✨ Start conversations that lead somewhere and follow up like a pro without being pushy
✨ Stay top of mind without annoying people or becoming spammy
✨ Earn trusted introductions and the steps to make sure people vouch for you to their network
✨ Avoid the common mistakes that keep you stuck in the “visibility” phase without landing real opportunities

You'll also get insider tips on:

✨ Spotting the early signs that someone is serious about hiring you (vs. just networking)
✨ The key questions to ask before things move to a contract so you're always prepared
✨ How to price yourself without underselling when someone asks about rates
✨ How to prep your rate, terms, and availability so you’re ready when the serious conversations start

Part 2 - Masterclass: From Hello to Hired

Part 3 - Workshop: Make Your Connection to Contract Plan

You’ll build a plan tailored to your goals, using the tools from the session.

✨ Identify your warm leads, upcoming opportunities, and visibility gaps
✨ Get clear on the kind of iconic events you want to be hired for and by who
✨ Leave with an action plan for turning your brand and network into actual, paid work
✨ Live feedback and Q&A (if you want it!) so you’re not doing this alone

Join just this masterclass or grab a whole series (4 masterclasses).

This is one of four Iconic Events Warmups happening in the next 12 months. If you’re serious about building your career in iconic events, you can Buy 3, Get 1 Free and join the full series.

🌎 April 2025: How to Work at International Events in 2025 - Where the Opportunities Are & How to Get Hired [recording available for purchase soon]

💭 July 2025: From Hello to Hired: Build a Brand and Network That Turns Into Iconic Event Contracts

🪜 October 2025: From Event Staff to Event Leader: Growing Your Role, Rates and Mindset in Iconic Events

⚽️👗🎥 January 2026: Strategies for Major Event Sectors: How to Work in Fashion, Film, Sports, and Festivals

*Next in the series will be announced soon. There will always be 4 topics announced at a time.

SPECIAL OFFER: BUY 3, GET 1 FREE!

Each quarter, I host a season-specific masterclass designed to help event pros land bigger, better event opportunities. Think of this like pre-show prep where you get your event career show-ready. 

🎭 Actors warm up before a performance.
⚽️ Athletes don’t just walk onto the field stiff.
📋 Event pros shouldn’t wait until an event is hiring to start preparing.

Each quarter, The Iconic Events Warmup helps you get in top form before the big opportunities drop so that you can:

✅ Know what’s coming up and where the jobs are
✅ Build your skills and confidence with practical, actionable steps for success
✅ Make sure your brand, network, and strategy are working for you when event roles open 

What is the IconicEvents ® Warmup Series?

You wouldn’t go onto stage without a warmup, so your event career should be no different.

choose your option
🎟️🛍️💸

Single masterclass: £49

All 4 Masterclasses
(Buy 3, get 1): £147

❓ Will this be recorded?

frequently asked questions

Yes! Everyone who registers will get access to the recording.

❓ What if I decide to purchase the series later? 

No problem! You can always upgrade later. I’ll always have four masterclasses announced at a time, so if you start with one and decide you want an annual series, you can pay the remaining balance to unlock the rest.

❓ Is this only for people who have already worked at major events? 

No. Whether you're new to major event gigs or trying to land more, this will help you build a clear strategy.

❓ Can I ask questions?

Yes! There will be opportunities for live Q&A, but the workshop is also structured so you can make progress even if you prefer to work quietly and independently.

❓ What topics will you cover later, and when are they announced?

I will always have four masterclasses announced at a time, so you’ll know what’s coming up next before committing to a series of four. Topics are designed to align with major event hiring seasons and career milestones, so expect sessions that focus on landing major event gigs, understanding sector specific pathways in major events, gaining key skills for major events, scaling your career, and more.

❓ What if I want to purchase a past masterclass recording?

Missed a session but still want the goods? No worries! Past masterclass recordings will be available for purchase as standalone products. While you won’t get the live element, you’ll still get all the insights, strategies, and action steps to move your career forward.

❓ What is the refund policy?

Refunds will only be issued if the masterclass is canceled entirely (for example, due to illness or an emergency). If the session is rescheduled, your ticket will automatically transfer to the new date. I totally get that schedules can change, but since this is a digital event with immediate access to valuable insights (and a recording if you can’t attend live), refunds won’t be available for other reasons. Thanks for understanding! 😊

Event pros who advertise themselves as doing anything and everything don't get the gigs.