Where you are now usually comes down to a few questions: Is this moving me forward or just keeping me busy but barely surviving? What is the rest of the year leading to? Am I being paid enough for this?
Most event pros don’t stop long enough to actually answer them so this masterclass is that stop.
We are going to look at what's in front of you — the clients, projects, gaps, opportunities coming in, how you're being paid, and how your time is actually being used — and make decisions about where it goes from here.
WANT TO SEE A LIST OF 21 PLACES TO FIND ICONIC EVENT OPPORTUNITIES?
WANT TO SEE A LIST OF 21 PLACES TO FIND ICONIC EVENT OPPORTUNITIES?
Hey event pro!
It's Nearly the middle of the year...
is your work actually moving you forward or just filling your time?
A practical mid-year reset to help you turn your current work, opportunities, and gaps into better projects, better pay, and a more intentional second half of the year.
picture this...
You’re halfway through a project that looks good on paper, but you can already tell it’s more of the same. Instead of just delivering it and moving on, you shift your role, your visibility, or your scope so it actually leads to:
• stronger relationships
• better opportunities off the back of it
• and work that feels like a step forward, not just another job
A repeat client comes back with the same brief and scope, so it's an easy yes. But this time, instead of defaulting, you respond in a way that either:
• increases your scope or rate
• makes the work more interesting or visible
• or creates space for something better to come in
So you’re not just busy, you’re better paid, more selective, and less drained by the work.
A new opportunity lands in your inbox. Instead of overthinking it for days, you know immediately whether it’s worth your time because you can see:
• what it leads to
• what it pays (financially and strategically)
• and whether it moves you closer to the work you actually want
You look at the rest of your year — what’s booked, what isn’t — and instead of letting it play out the same way, you make a few key decisions that:
• create space where you need it
• bring in better-fit opportunities
• and set you up for a stronger next year
You don't have to overhaul anything. It's more about making small but better decisions about what's in front of you so your time, your energy, and your work start reflecting the level you actually want to be at.
Who Is This For?
✔️ Event professionals whose year is going to plan… but they’re not sure what it’s building toward
✔️ People getting repeat clients or similar roles who want something different
✔️ Those who are busy but feel like it’s more of the same
✔️ People with gaps who want to use the second half of the year more strategically
✔️ Anyone who doesn’t want the rest of the year to just default
✔️ Anyone considering joining my group program starting in July
Here i''''s your
BACKSTAGE PASS
🎟️🎫
🗓️ June 4, 2026
🕓 3:00 PM BST
💻 Online
💸 £49
Can't make it live? You'll get the recording!
>>> sign up now! <<<
better opportunities aren’t just about what you say yes to. They show up in how you’re paid, how you’re working, and what your work leads to next.
what you get in this masterclass:
Part 1 - The Iconic Events Breakdown
- What’s happening in major, global events right now
- When hiring windows actually open
- Where opportunities sit across the industry
- What to do right now to position yourself for better work
- You’re known for something, so you keep getting it
- You’re available, so your calendar fills
- You say yes, and realise later it’s just more of the same
So your career stays busy but not necessarily moving forward.
This masterclass gives you a practical way to start changing that — using decisions you’re already making every week.
By the end, you’ll know:
- “Here’s what I want more of.
- Here’s what I’m no longer defaulting into.
- And here’s exactly how I handle the rest of the year.”
why this masterclass?
>>> sign up now! <<<
- How to spot when a repeat client, role, or project is keeping you at the same level even when it looks like progress
- How to decide whether to take something as is, reshape it into something better, or step back from it entirely
- How to recognise “this will be more of the same” before you say yes, not just after
- How to shift familiar work so it starts evolving instead of repeating including your scope, visibility, and how you’re being paid for it
- How to use what’s already in your calendar to move toward better events, stronger teams, and more interesting opportunities in the second half of the year
Part 2 - Masterclass
Part 3 - Workshop
- Pick one current opportunity, repeat client, upcoming project, or gap to focus on and decide to keep, reshape or approach it differently
- Write the response you’d use: yes, no, renegotiation, or outreach
- Use a decision framework you can apply every time work comes in
- Build a shortlist of the events, clients, and work you actually want more of
- Leave able to make one immediate shift that improves your time, your work, your income or what comes next
Sign up you and a friend and get a discount! 2 tickets for £70 (Discount of £14 per person) OR buy a series of four classes, and you will get one for free!
Don't forget, the Iconic Events Warmups happen each quarter, and I'll have recordings available for purchase on-demand soon.
🌟 June 2026: The Mid-Year Recalibration: Make the second half of this year count in your event career
🌎 August 2026: Work the World - How to Work at International Events
🔥 November 2026: The Business of Your Event Career - Money, stability and systems for event pros who want this to work long-term
Tentative for early 2027: Your Iconic Era - How to reset, pivot, and step into what’s next
[Subject to change based on what's most important to event pros in 2026-2027!]
SPECIAL OFFER: BRING A FRIEND FOR A DISCOUNT OR BUY THREE, GET ONE!
Each quarter, I host a season-specific masterclass designed to help event pros land bigger, better event opportunities. Think of this like pre-show prep where you get your event career show-ready.
🎭 Actors warm up before a performance.
⚽️ Athletes don’t just walk onto the field stiff.
📋 Event pros shouldn’t wait until an event is hiring to start preparing.
Each quarter, The Iconic Events Warmup helps you get in top form before the big opportunities drop so that you can:
✅ Know what’s coming up and where the jobs are
✅ Build your skills and confidence with practical, actionable steps for success
✅ Make sure your brand, network, and strategy are working for you when event roles open
What is the IconicEvents ® Warmup Series?
You wouldn’t go onto stage without a warmup, so your event career should be no different.
choose your option
🎟️🛍️💸
Single masterclass (live or recording): £49
Bring a friend to one masterclass:
£70 total (£35 each)
Buy three classes, get one free:
£147 total
❓ Will this be recorded?
frequently asked questions
Yes! Everyone who registers will get access to the recording.
❓ What if I decide to purchase the series later?
No problem! You can always upgrade later. I’ll always have four masterclasses announced at a time, so if you start with one and decide you want an annual series, you can pay the remaining balance to unlock the rest.
❓ What if I’m not focused on major or iconic events?
That’s completely fine. I include this section because it gives you a clearer understanding of how higher level opportunities move across the industry and that insight is useful no matter what type of events you work on. My goal is always to help you access better opportunities, stronger projects, and more progression in your career. Sometimes that includes major or iconic events. Sometimes it doesn’t. But understanding how that level operates will change how you approach opportunities at every level.
❓ Can I ask questions?
Yes! There will be opportunities for live Q&A, but the workshop is also structured so you can make progress even if you prefer to work quietly and independently.
❓ What topics will you cover later, and when are they announced?
I will always have four masterclasses announced at a time, so you’ll know what’s coming up next before committing to a series of four. Topics are designed to align with major event hiring seasons and career milestones, so expect sessions that focus on landing major event gigs, understanding sector specific pathways in major events, gaining key skills for major events, scaling your career, and more.
❓ What if I want to purchase a past masterclass recording?
Missed a session but still want the goods? No worries! Past masterclass recordings will be available for purchase as standalone products. While you won’t get the live element, you’ll still get all the insights, strategies, and action steps to move your career forward.
❓ What is the refund policy?
Refunds will only be issued if the masterclass is canceled entirely (for example, due to illness or an emergency). If the session is rescheduled, your ticket will automatically transfer to the new date. I totally get that schedules can change, but since this is a digital event with immediate access to valuable insights (and a recording if you can’t attend live), refunds won’t be available for other reasons. Thanks for understanding! 😊
>>> sign up now! <<<
A note on this masterclass:
This masterclass also relates to my group mentorship program starting in July, for event professionals who want to take this further and move into better opportunities, higher-profile work, and real career progression.
If you decide to join the program, your £49 ticket is credited toward your place so you can come to this session, apply it to your current work, and take it from there.