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Major events. Strategic thinking. Exceptional experiences.
I work inside high-profile events where strategy has to become reality.
My work spans event strategy and operations, VIP and guest experience, partnerships, brand activations, athlete and talent services and special projects. I can step into an existing team, take ownership of a specific area or help shape how an idea works once it enters a live event environment.
I bring operational precision, calm leadership and a little Southern hospitality to every event I work on.
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laura@lauralloydevents.com
Links to portfolio, CV, and LinkedIn located at the bottom
areas of expertise
Managing hospitality spaces, premium experiences, player services, and sponsor guest programmes at major international tournaments and championships. Specialising in tennis, golf, athletics, motorsport, horse racing, rowing, and global multi-sport competitions such as the Olympics, ensuring elevated guest touch points and seamless operations behind the scenes
Spectator Sports & Tournaments
Film Festivals & Award Shows
Coordinating VIP and talent arrivals, artist and guest liaison, overseeing seating arrangements, and curating private gifting and hospitality moments
Fashion Weeks
Front of house hospitality for guests and brand partners, influencer concierge and logistics, and backstage coordination for VIPs and talent
Heritage & Ceremonial Events
Discreet management of special guests at ceremonial, royal, and political events, including secure accreditation and dignitary arrival coordination
Brand Activations & Side Events
Delivering sponsor lounges, media rooms, influencer hubs, VIP pop-up experiences, private dinners and experiences, meet and greets, and side event touch points that elevate and amplify the main event
signature services
Managing the movement, care and experience of high-profile guests, athletes and talent across arrivals, accreditation, hospitality, transport, schedules, red carpets, gifting and onsite support.
VIP, Athlete & Talent Logistics
Premium Hospitality & Guest Experience
Managing VIP suites, sponsor lounges, premium clubs, hospitality desks and guest spaces where every touchpoint needs to reflect the level of the event and the expectations of the people inside it.
Partnership Integration & Brand Experience
Helping brands, agencies and event organisations think through how partnerships come to life inside a live event from sponsor integration and hospitality to activations, guest touchpoints and audience experience.
Special Projects & Side Events
Taking ownership of the projects that don’t fit neatly into a box from VIP programmes and special events to new guest experiences, activations and operational challenges that need someone experienced enough to figure them out.
Onsite Leadership & Complex Project Management
Stepping into existing teams, leading specialist workstreams or taking ownership of complex projects where experience, judgement and calm leadership are needed.
More proof in the numbers below
Wimbledon, 2024, Princess of Wales Meet & Greet
WWD Event, VIP & Speaker Management, Caroline Scheufele of Chopard
I have interacted with, in some capacity, and/or personally assisted 700+ celebrities, high net worth individuals, corporate VIPs, professional athletes, foreign diplomats, and Royalty and always remain poised and professional. I understand the nuances of each type of person.
Managed accommodation and transportation bookings for over 2,000 delegates with a 100% success rate
Processed accreditation for over 1,000 athletes and entourage members with professionalism and discretion
Led hospitality suites hosting up to 700 VIP guests at a time, managing queueing, hostess teams, and arrival processes
Designed, sourced, and distributed 500+ VIP gifts across seven locations during a single five-day event
Delivered events across eight countries (US, China, UK, Belgium, France, Canada, Germany, Italy), always learning local customs and basic language skills to strengthen onsite collaboration
Led onsite teams of up to 20 people at major events
Managed VIP experiences costing $100,000 per person
Negotiated and saved client approximately $30,000 USD in hotel room block contract and attrition penalties
**Case studies in my portfolio**
PROOF IN THE NUMBERS
Shanghai Film Festival, Talent Liaison and Red Carpet Coordinator
Her southern charm brings a level of calm and composure to any events team and she knows that post-event debriefs always go better with a milkshake.
"organizational wizard" is the phrase that comes to mind when i think about laura.
not only is laura passionate about her work, but she has a wealth of event planning knowledge and creativity that helped us bring to life the vision of our event.
laura's quiet and methodical approach underpin her organizational skills, creativity and event management capabilities.
she is knowledgeable and talented, but it is her personal touch that really shines.
i was receiving calls of praise for her cool head under pressure, her incredible drive, and her unrivaled work ethic.
laura is a very professional and poised event prof. shes a pleasure to work around and has a great attitude.
she's thoughtful and strategic with a unique skill set and authentic ability to build long term relationships
WHAT PEOPLE SAY
She is an integral member of the Team, with her excellent customer service skills and unflappable attitude.
Laura is trusted working directly with our sponsors, VIP guests, hotel partners, and various staff groups who have gotten to know her as a loyal team member
WHY WORK WITH ME?
I'm Laura Yarbrough-Lloyd, an American event professional living in the UK. I bring a unique combination of hospitality warmth, operational precision, and global experience to every event I support.
Iconic events deserve thoughtful, high-level execution both behind the scenes and front of house. I make sure every logistical and hospitality detail for your high-profile guests (and the activations surrounding them) reflects the event’s prestige, tradition, purpose, and spirit.
Hospitality First:
In short: I handle the 5,000 texts, the 25 group chats, the 30K steps and managing the onsite team so that you can focus on reporting to executives and stakeholders at highly visible, iconic events. I'll always ask you what is keeping you up at night and take that off your plate.
Growing up in the American South, Southern Hospitality is part of my DNA. I blend that warmth with discretion, intuition, and the ability to “read the room,” offering an experience that is both personal and polished. I'm known for being incredibly hospitable and assuring, making every guest feel genuinely welcomed and cared for, no matter their status.
Operational Precision:
With a Master’s Degree in Operations Management and a Project Management Professional (PMP) certification, I manage complex logistics and team dynamics calmly and efficiently, even at the highest-pressure events. I’m tenacious with logistics, delegate management, accreditation, budgeting, and event flow. I bring a quiet, methodical approach to planning, asking the right questions at the right time to ensure nothing is missed.
VIP & High-Profile Event Management:
I specialise in major iconic events where confidentiality, cultural agility, and flawless VIP management are essential. I maintain professionalism at all times, seamlessly navigating high-profile environments and VIP protocol, and most importantly, I can be trusted.
Global Background & Cultural Agility
Having lived and worked in Peru, Austria, China, and the U.K., I adapt quickly to new cultures and teams, ensuring seamless collaboration and respect for local customs at every event.
Fun & Team Care:
I'm serious about the work but lighthearted with the team. I make sure everyone has the coffee, water, sweets (and sometimes a surprise treat) they need to stay fueled and motivated. And if you need a milkshake or cocktail at the end of a long event day, I’m already on it. I can work independently during planning and am a self-starter, but I foster a supportive onsite team culture.
WHO I WORK WITH
Laver Cup, VIP Services Team, Vancouver 2023
Whether joining your project as a freelancer or embedded external partner, I integrate quickly, uphold your standards, and contribute quietly but powerfully behind the scenes.
Typical partners include:
- Event production agencies
- Event marketing and PR agencies
- Talent and influencer management teams
- Major event organising committees
- Brand experience and activation teams
- Cultural, sporting, and heritage institutions
rates & availability
Location
Remote/Onsite
Accommodation
Work Schedule
Rates
Booking
Based in Leeds, Yorkshire and Berkhamsted, Hertfordshire, UK, with an American passport and full right to work in UK and USA.
I work remotely for planning phases and travel worldwide for onsite event work
Events located more than 25 miles from Leeds or Hertfordshire require accommodation for all days/nights needed onsite.
- Primary client project days: Tuesday–Thursday (unless onsite)
- I take on one client project at a time to ensure full focus and quality.
- Starting at £350/day for planning
- Starting £450/day for onsite days
- Project rates available; travel days may require half to full day rate
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I'm currently booking freelance work for 2026 and into 2027. If you need an expert eye on guest arrival, special guest management, front of house operations, side events, or sponsor activations, I'd love to hear more.
Connect on LinkedIn
View my portfolio
Email me
Download my CV & portfolio
let''s work together
See me in
action doing what I love
From Wimbledon, the Laver Cup, and the U.S. Open to Ford Auto Show, the Ferrero Rocher Gala, and the Pizza Express Conference (and more)