Working with celebrities at events is an art, and a well managed celeb appearance and experience can elevate the event’s reputation and yours whilst a misstep can turn into a PR nightmare. Maybe you’re handling A-list talent entirely, or maybe you will come into contact with them at some point, but knowing how to create […]

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Managing a VIP experience? It’s not just about making sure they get to the event on time and leave with a smile (let’s hope that happens though, because there may be media outside). It’s about giving a seamless, memorable experience that really shows off the prestige of the event you’re working on. And you may […]

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You may be wondering, why do I need a VIP mindset? VIPs are confident, charming (most of the time), happy, and they conquer life. And that’s the kind of mindset that you need and I need to succeed and work at our dream events, to shape our careers and lives, and work in a premium VIP environment. 

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I was sitting outside of a hotel in a massive Chinese city at 4am with a well known fashion designer from NYC, and realised that I felt good about what I do and how I conduct myself.

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Did you know the VIP event industry was so involved and had so many opportunities? Multiple areas, multiple types of events, different experiences, different kinds of people. 

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