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Senior Event Freelancer, Event Career Mentor & Educator, Industry Voice

I’m a senior event freelancer specialising in VIP management, major event operations, and hospitality, working across some of the world’s most iconic global events.

Alongside delivery, I work as an event career mentor and educator, helping event professionals and organisations navigate careers in an industry where progression rarely follows a clear ladder. Titles, pathways, and seniority often don’t tell the full story, and mid-career is where this becomes most visible.

Through IconicEvents®, I work on both sides of the ecosystem: delivering high-profile events while supporting individuals and organisations with career development, talent retention, and sustainable progression inside the events industry.

hello! i'm laura yarbrough-lloyd.

>>>>>

I deliver iconic events and shape how event careers actually unfold.

WANT TO SEE A LIST OF 21 PLACES TO FIND ICONIC EVENT OPPORTUNITIES?

>> LISTEN TO THE PODCAST <<

LISTEN TO MY PODCAST

THE ONLY PODCAST DEDICATED TO ICONIC events, career advice and vip management

Tune in for tips on how to work with celebrities, athletes, and world leaders; how to be or hire a VIP manager, and how VIP management will skyrocket your career. 

DOWNLOAD IT!

WANT TO SEE A LIST OF 21 PLACES TO FIND ICONIC EVENT OPPORTUNITIES?

A super simple and straightforward resource to help you uncover where opportunities for your dream events exist! 

DOWNLOAD IT!

NEED HELP WITH AN EVENT CAREER PIVOT? A RESET? A MAJOR CHANGE?

Plan your next event career move, get a dream event bucket list, and more in this mega free resource!

WATCH IT!

WANT TO KNOW HOW I WORK AT ICONIC EVENTS AND CREATE AN EPIC CAREER?

I'm not going to just tell you. I'm going to show you how I research and find opportunities, how I organise and plan my iconic event career goals and more.

Free!

Free!

Free!

DOWNLOAD IT!

HIGH PROFILE GUESTS COMING TO YOUR EVENT? DOWNLOAD MY FAVOURITE VIP EVENT CHEAT SHEET

This is my favourite go to resource when I need to quickly think through how to prepare for different kinds of stakeholders at events. Celeb? Athlete? This has them all

Free!

DOWNLOAD IT!

GRAB INSIDE ICONIC: Your Research First Roadmap to Bold Event Career Moves

For the first time ever, I’m sharing the tools, insights, and research frameworks I’ve used and taught to help event pros land gigs at some of the biggest, boldest, and most competitive events in the world. 

only £38

About

I'm a Southern girl who has lived around the world and worked in the event industry on four continents. My Southern Hospitality upbringing, diverse expat life, and passion for creating luxury experiences out of everyday things has led me to the world of VIP events and I've been told many times, "I wish I could work at events like that", to which I reply, "Why can't you?" I'll help you do it, but first...

Get to know me more →

These are three things I want you feel about your working experience with me.

Nice to meet you. I'm Laura

Hospitable

high-touch

relatable

YOU CAN FIND ME ON INSTAGRAM & LINKEDIN

let's be social!

Come CHECK OUT MY INSTAGRAM
@lauralloydeventS
@AFLAIRFORVIPEVENTS &
@AFLAIRFOREVENTSCO

find me ON LINKEDIN:
laura yarbrough-lloyd

Not only do I showcase my events, I post a lot of tips and tricks via videos, posts, and blog articles to help event professionals book a gig at the world's biggest, household name events and work around VIPs at those events. Follow me if you want! Some of my best professional relationships were made on Instagram and LinkedIn. Send me a DM and tell me about YOU.

I LOVE SOCIAL MEDIA FOR CONNECTING WITH OTHER EVENT PROFS. I HAVE RESOURCES ON YOUTUBE, BUT IF YOU REALLY WANT TO ENGAGE DIRECTLY WITH ME, REACH OUT ON INSTAGRAM OR LINKEDIN! I WOULD LOVE TO CHAT!

SAY HELLO ON INSTAGRAM!

SAY HELLO ON LINKEDIN!