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Let me tell you something that took me longer than I’d like to admit to fully understand. The skills that got me to a certain level in events were not the same ones that were going to take me further. That was a weird place to be because I realized that the event delivery skills […]
Laura Yarbrough-Lloyd
May 13, 2026
behind the scenes of major events & event careers
For event professionals building ambitious, sustainable careers in global events.
Ftd:
At the start of a new year, it’s tempting to only look forward. I have vision boards, lists, etc. just like most people. But I’m throwing it back to November for a moment, because last year I intentionally worked on something that has quietly shaped how I think about events, careers, and strategy. It’s a […]
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If you’re working in events whether they are sports, music, fashion, corporate and beyond, you’ll likely encounter NDAs (non-disclosure agreements) at some point. And while they may seem like just another piece of paperwork we have to juggle as event pros, NDAs play a huge role in protecting the integrity of an event, safeguarding client […]
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You may be wondering, why do I need a VIP mindset? VIPs are confident, charming (most of the time), happy, and they conquer life. And that’s the kind of mindset that you need and I need to succeed and work at our dream events, to shape our careers and lives, and work in a premium VIP environment.
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