I'M CURRENTLY GATHERING INSIGHTS AND RESEARCH FOR A WHITE PAPER ON EVENT CAREERS. WANT TO COLLABORATE?

I'M CURRENTLY GATHERING INSIGHTS  AND RESEARCH FOR A WHITE PAPER ON EVENT CAREERS. WANT TO COLLABORATE?

The events industry is brilliant at creating opportunities but much less consistent at showing people what comes next.

I work with agencies, event organisations, associations and industry bodies to think differently about how event professionals are developed, supported and retained.

From progression and career pathways to talent development, retention and the realities of building a sustainable career in events, I bring an experienced, delivery-informed perspective to the conversation.

The goal isn’t simply to keep people in their jobs. It’s to help build event careers that people want to stay in.

Helping the event industry  build careers people actually want to stay in

why this conversation matters

The events industry has changed enormously.

Events are bigger, more complex and more international. Teams are often assembled project by project. Freelancers are fundamental to how the industry operates. And talented professionals are expected to keep adapting, taking on more responsibility and delivering at an incredibly high level yet career development can still feel surprisingly informal.

People become brilliant at delivery without knowing what comes next. Experienced professionals can hit a ceiling without a clear pathway forward. Emerging leaders can be promoted because they are excellent at doing the work without being prepared to lead, and organisations can lose some of their most valuable people just when they have the most to offer.

I think we need to have better conversations about how event careers actually work and what organisations can do to make them more sustainable.

Ways to

work together:

let's talk

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speaking & workshops

guest podcast & writing

organisation advisory

I bring these conversations to teams, agencies, associations, conferences and industry events.

Sessions can be tailored around your organisation and audience, but topics might include:

  • Building sustainable event careers
  • What experienced event professionals actually want
  • Beyond the next event: creating career pathways in events
  • Attracting and retaining event talent
  • Moving from delivery to leadership in events 
  • Why great people leave and what organisations can do about it
  • Building better teams in a project-based industry
I love talking about the event industry — particularly the conversations that don’t always get enough attention.

Invite me to contribute to your publication, podcast, newsletter or platform through:

  • Guest podcast appearances
  • Interviews and industry conversations
  • Guest articles and opinion pieces
  • Panel discussions
  • Industry publications
  • Written commentary and expert perspectives

I can speak or write from my own experience, explore a current industry conversation or offer a perspective on the realities of event careers, major events, talent and where the industry is heading.

Sometimes you’re not looking for a workshop. You’re trying to understand something specific.

Why are experienced people leaving? How do you better support freelance talent? What does progression actually look like in an industry without traditional career ladders? How do you create better pathways into leadership? What do ambitious event professionals actually want from the organisations they work with?

I can bring an independent, experienced perspective to those conversations whether that means a focused advisory session, contributing to an internal discussion or working alongside your team on a specific question.

Who i help:

Looking to support the development of event professionals and contribute to the wider conversation about the future of the industry.

Associations & Industry Groups

Wanting to better understand, develop and retain the people responsible for delivering their events and experiences.

Companies & Organisations with event teams

Looking to attract, develop and retain talented event professionals and build stronger relationships with freelance teams.

Event Agencies

why me?

I don’t come to this from an HR background. I come to it from inside the events industry.

I’ve spent more than 14 years working across major international events, agencies, freelance teams and different markets. I’ve been the freelancer, the team member, the person taking on more responsibility and the person figuring out what comes next.

I’ve also spent years thinking about the operational side of events and how teams work, how projects come together and what happens when people are expected to deliver at a very high level.

That gives me a slightly different perspective.

I understand the industry people are actually working in, not just the career theory around it.

my belief

We spend enormous amounts of time talking about how to create better events. We should spend more time talking about how to create the conditions for the people delivering them to have long, sustainable careers too.

Because when experienced people are supported, developed and trusted, they don’t just stay longer. They make better events.

If you’re thinking about how your organisation attracts, develops or retains event talent, or you have a specific challenge you’d like to explore, I’d love to hear what you’re working on.

start a conversation