I recently leaned into talking about the realities of being mid-career in events, and I’m not talking mid-career in terms of seniority. I mean someone who’s been in long enough that the early excitement has settled, you’re not close to retirement, and you’re in that long middle period regularly looking at what you’ve built and […]

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Let me tell you something that took me longer than I’d like to admit to fully understand. The skills that got me to a certain level in events were not the same ones that were going to take me further. That was a weird place to be because I realized that the event delivery skills […]

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Freelancing in events is always a hot topic. As time goes on, more freelancers seem to be defending their working model all over social media, and in a way, they are combating assumptions people have about them and what freelancing actually entails as companies expect more and more of them. I’ve seen a lot of […]

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In events, we talk about breaking in — the scramble, the hustle, the proving yourself early on. We also talk about the burnout and the mythical “making it.” There’s language for those phases, common lingo that people use, often in LinkedIn posts and industry panels and even WhatsApp chats between industry friends. But there’s a […]

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Want to work at the Olympics? Every Olympic cycle, people watch and think, “I’d love to be part of that.” Then, a year before the next Games, they start searching: jobs, organising committees, Olympic-branded roles. And often… nothing. I first stepped into this world during London 2012. Being on the ground, I quickly realised something […]

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Event professionals are increasingly honest about what they actually want from their careers. We want more balance, control, and choice, and we want work that is interesting, challenging, and meaningful without burning us out for the sake of being busy. After a few years in the same roles, many of us start thinking about “better […]

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At the start of a new year, it’s tempting to only look forward. I have vision boards, lists, etc. just like most people. But I’m throwing it back to November for a moment, because last year I intentionally worked on something that has quietly shaped how I think about events, careers, and strategy. It’s a […]

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If you’re working in events whether they are sports, music, fashion, corporate and beyond, you’ll likely encounter NDAs (non-disclosure agreements) at some point. And while they may seem like just another piece of paperwork we have to juggle as event pros, NDAs play a huge role in protecting the integrity of an event, safeguarding client […]

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Working with celebrities at events is an art, and a well managed celeb appearance and experience can elevate the event’s reputation and yours whilst a misstep can turn into a PR nightmare. Maybe you’re handling A-list talent entirely, or maybe you will come into contact with them at some point, but knowing how to create […]

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Managing a VIP experience? It’s not just about making sure they get to the event on time and leave with a smile (let’s hope that happens though, because there may be media outside). It’s about giving a seamless, memorable experience that really shows off the prestige of the event you’re working on. And you may […]

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