Next Cohort TBA
For a lot of event professionals, work doesn’t look “wrong”. It just starts to feel a bit repetitive and “meh” (and too much of that, and you start to really question your place in the industry):
Over time, without really noticing, your year starts to feel quite similar to the last one. And nothing is going badly, but decisions made in the moment based on what’s in front of you usually lead to:
I know what this feels like because I’ve been in it. Used below my capacity. Busy but not moving. Watching peers in other industries hit visible milestones while events gives you no ladder to measure yourself against. Wondering if the problem is you, the industry, or just bad timing.
It’s none of those things. It’s that most event professionals reach a point where the way they’ve been showing up stops serving the level they actually want to be at. The habits, the self-perception, the saying yes to everything, the waiting to be chosen — it worked until it didn’t. And no amount of networking advice or personal branding fixes that underneath.
That’s what this program is actually about. Better work and better opportunities, yes. But also closing the gap between the level you want to operate at and who you’re still showing up as. Both things together is what actually moves the needle.
Eventually, things start to plateau: your growth, opportunities, referrals, confidence, how your relationships work for you, and even your income and enjoyment. At this point, you need:
For a lot of event professionals, work doesn’t look “wrong”. It just starts to feel a bit repetitive and “meh” (and too much of that, and you start to really question your place in the industry):
- A familiar client comes back with a familiar brief
- New opportunities land and feel… fine, but not necessarily better
- You stay busy, so it doesn’t feel urgent to change anything
- Work that doesn’t feel like it’s evolving
- Opportunities that don’t feel like a step up
- A sense that things are moving but not really changing direction. You may even start comparing yourself to others and question your own skills and value.
It’s none of those things. It’s that most event professionals reach a point where the way they’ve been showing up stops serving the level they actually want to be at. The habits, the self-perception, the saying yes to everything, the waiting to be chosen — it worked until it didn’t. And no amount of networking advice or personal branding fixes that underneath.
That’s what this program is actually about. Better work and better opportunities, yes. But also closing the gap between the level you want to operate at and who you’re still showing up as. Both things together is what actually moves the needle.
Eventually, things start to plateau: your growth, opportunities, referrals, confidence, how your relationships work for you, and even your income and enjoyment. At this point, you need:
- more interesting work showing up
- better-fit opportunities over time
- more clarity on what to say yes to
- a bit more control over how things unfold
WANT TO SEE A LIST OF 21 PLACES TO FIND ICONIC EVENT OPPORTUNITIES?
WANT TO SEE A LIST OF 21 PLACES TO FIND ICONIC EVENT OPPORTUNITIES?
Work on better events, build stronger industry relationships, and become known for higher level work
Inside IconicEvents®: Career Progression is an 8-week program designed to help you shape what comes in, build on what you’re already doing, and create better opportunities from where you are now so that your work starts to feel less repetitive and more like it’s actually moving somewhere.
- You want better opportunities, not just more work
- You want stronger teams, clients, and more interesting briefs
- You want your work to feel like it’s evolving instead of repeating
- You want more control over what you say yes to
- You want to stop relying on chance or whatever comes in
- You want to actively shape where your career goes next
- You want your work to translate into better money, time, energy, and balance over time
Whether you’re freelance, in-house, agency-side, or a mix...this is about the level of work you’re building toward, not the structure you’re working in.
This is for you if:
Inside IconicEvents®: Career Progression is designed to work with that: using the work, relationships, and opportunities you already have, helping you evolve what they turn into and create better opportunities for yourself over time.
You’ll notice a difference in how your career starts unfolding and what your work actually gives you back. Instead of just staying busy, your work starts to move up in level: better scope, more responsibility, stronger teams, increased visibility, and opportunities that are more aligned with where you want to go, often with better pay and more control over your time.
what happens?
Inside the program, you will start seeing changes in:
the work coming to you
the work you're already doing
the work you move towards
what this looks like:
📥 Your inbox changes
🤝 Relationships open better doors
You start getting more relevant briefs, stronger teams, and more serious conversations. You see fewer low-alignment repeat roles and more opportunities that feel like a step up in scope, budget, or complexity. Over time, this often shows up as better clients, higher-trust roles, and work that pays better for the same effort.
🧠 Your decisions get lighter
🔁 Repeat work gets upgraded
🎉 Your career becomes interesting again
🎯 You gain more control over what happens next
Familiar clients don’t automatically mean familiar work anymore. You start shifting what you’re responsible for: moving from delivery-only roles into things like managing teams, leading parts of delivery, being involved earlier in planning, or having more input on direction and execution. Same client base, higher level of involvement.
You can quickly assess whether something is a repeat of what you’ve already done, a lateral move, or a genuine step up. You stop spending days second-guessing and start making faster calls on scope, rate, and fit. You know when to take it, when to reshape it (rate, role, responsibility), and when to walk away.
You’re not just being remembered — you’re being brought in earlier. You get looped into conversations before briefs are finalised, re-engaged by past clients at a higher level, and referred into roles with more trust, scope, or responsibility. You start being seen as someone who can lead, not just deliver.
Your work starts to feel more varied and engaging because the variety of work, your level of involvement, and the quality of opportunities increases. Over time, your career starts to feel more interesting, more rewarding, and more aligned with where you actually want to be.
You stop accepting work at face value and start actively shaping it: adjusting scope, renegotiating role, influencing timelines, and choosing opportunities based on direction, not just availability.You’re still busy, but the work becomes more intentional, better paid, and more aligned with where you want to go. And over time, it simply feels better to be in.
We work directly with your career in real time. I don't do theory or planning in isolation.
This is built for how the events industry actually works: fast-moving, relationship-led, and constantly shifting based on timing, trust, and visibility.
How this works:
why this works
We focus on:
- Your real inbox and live opportunities (what is actually coming in right now)
- Your repeat clients and existing work (and how to upgrade it instead of repeating it)
- Your role inside projects (scope, responsibility, visibility, seniority)
- Your decision-making process (what you say yes/no to and why)
- Your relationships and referral pathways (who actually brings you work)
- Your positioning across the industry (how you are seen and for what type of work)
- Your future opportunities pipeline (what you are actively moving toward or creating)
Why this works in events:
The events industry doesn’t operate like a linear career ladder. It is:
Which means most careers move because of:
So if nothing changes in how you engage with your work and relationships, the pattern tends to repeat even when you’re busy, capable, and fully booked.
- fast-paced and reactive
- relationship-led rather than application-led
- highly siloed across sectors (sports, fashion, festivals, corporate, entertainment often don’t naturally overlap)
- shaped by timing, trust, and visibility at the right moment
- repetition of known work
- proximity to the right people
- and how opportunities are interpreted when they land
What this changes:
Instead of treating each opportunity in isolation, you start working with the system underneath it. Your work begins to shift in real time:
So your career become more intentional, more aligned, more interesting and moving in a direction you actually want.
- opportunities start coming in at a better level
- existing clients turn into upgraded scope and responsibility
- your visibility increases inside the right networks
- and referrals start aligning more with where you want to go
what's included?
🫶🏼 8 weeks of group mentoring, coaching and support: Ongoing guidance and tailored feedback in a small group setting to help you map your strategy, work through real-time challenges, and build momentum without second-guessing your decisions.
💻 4 live group calls: Strategic deep-dive sessions where we workshop your positioning, review real opportunities, and give direct feedback on your next moves — alongside other event professionals building their next level.
🎁 Bonus: Sign up by June 20 and you’ll receive a place in the Q3 Iconic Events Masterclass Series (£49 value).
🎧 Private group chat and weekly audio trainings, reflections and action items: Bite-sized strategy, reflections, and action prompts delivered via Telegram designed to fit around busy event schedules. Expect under 3 hours per week of focused input, plus access to a supportive peer group where you can ask questions, share opportunities, and get feedback in real time.
📚 Signature resource: Access to my IconicEvents Foundations Manual and real world case studies
⭐ VIP Track: Designed for those who want to refine their positioning specifically for larger-scale, internationally recognised events. On top of the core offer, this also includes:
💻 4 live group calls: Strategic deep-dive sessions where we workshop your positioning, review real opportunities, and give direct feedback on your next moves — alongside other event professionals building their next level.
🎁 Bonus: Sign up by June 20 and you’ll receive a place in the Q3 Iconic Events Masterclass Series (£49 value).
🎧 Private group chat and weekly audio trainings, reflections and action items: Bite-sized strategy, reflections, and action prompts delivered via Telegram designed to fit around busy event schedules. Expect under 3 hours per week of focused input, plus access to a supportive peer group where you can ask questions, share opportunities, and get feedback in real time.
📚 Signature resource: Access to my IconicEvents Foundations Manual and real world case studies
⭐ VIP Track: Designed for those who want to refine their positioning specifically for larger-scale, internationally recognised events. On top of the core offer, this also includes:
- The Major Events Track (runs alongside the program): A dedicated layer of support focused on accessing higher-profile, globally recognized events that includes a targeted call on major/global event opportunities, guided actions tailored to this level of work, a separate Telegram space for focused discussion and support.
- 90-minute 1:1 strategy session: A personalized call within two months of the program ending to refine your direction, help with momentum, plan your next move, or get feedback and help. It's up to you.
- The Iconic System: A custom-built career and freelance management system in Notion to help you track target events, organizations and opportunities; plan outreach and relationship building; map your career direction, goals and next steps
