My signature 5-step framework:

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FOUNDATIONS OF VIP EVENTS

LOOK & LEVERAGE

ADVERTISE & MARKET

IMAGE DEVELOPMENT

REHEARSAL & ROADMAP

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STEP 1 | FOUNDATIONS OF VIP EVENTS

Learn the foundations of VIP events including the types of events, who works in the background of them, what they are looking for when they hire, and what to expect at these events. Based on our foundational knowledge, we get super specific and tangible with your goals - no vague ideas here. We pick three events we want to work and work backwards to see what you need to do to book it. 

Learn about the BTS of VIP events that you can't find on LinkedIn including the difference in VIPs and a VIP experience, types of roles you can work, when different events hire and how, and traits needed to work with VIPs.

Set three specific goals using my Pumpkin Carriage method by identifying the events to target and work backwards to see what is needed to get there so that you are proactive rather than reactive.

Review time and money management for freelancers, learn how to go from freelancer to CEO of your business, and make sure your business practices behind the scenes don’t negatively impact your performance at a VIP event.

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STEP 2 | LOOK & LEVERAGE

Break down your contacts into Business, Professional, and Personal networks and track them in your newly created People Relationship Manager (PRM) so that you triple the power of your network and don’t always rely on your event industry contacts to get event gigs.

Revive old contacts in your current networks so that you can make those dormant contacts alive again in a non-creepy way because it reminds people what you do and may unearth hidden opportunities.

Start organising what you learn about event hiring practices and opportunities into a task management system like Asana so you can understand the timeline you need to operate on and anything you need to do to prepare to apply or reach out to your network.

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STEP 3 | ADVERTISE & MARKET

Audit and tweak your social media profiles, website, and portfolio using my Shop Window exercise so that people online will want to know you more and see the image and brand behind your shop window.

Strategise what value you will provide others and what method you deliver that value by creating a Personal Marketing Plan because generosity draws people into your shop.

Learn about Mere Exposure effect and strategise not just Top of Mind Awareness (TOMA) but also Top of Mind Preference (TOMP) so that people are automatically aware of you and actually prefer you - this is what’s behind your referral engine.

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STEP 4 | IMAGE DEVELOPMENT

Lay the foundation of your niche, positioning, image and brand using my Luxury Hotel exercise so that you attract higher paying VIP clients and become the solution to their problem.

Learn proper protocol and etiquette to use around VIPs and when networking with my Etiquette Edge Workshop so that you don’t stick out like a sore thumb when working onsite and so that you always follow the proper event protocol for different event guest types. 

Create a memorable visual image and a 6-piece capsule event wardrobe that makes you professionally stand out and be THE person that a VIP will lean on and remember.

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STEP 5 | REHEARSE & ROADMAP

Practice rehearsing for the inevitable interview like the Hollywood stars you may be seeing at your events to make sure you tick the boxes of what event hiring managers look for.

Run through my Take3 role play exercise so you nail interactions with VIPs and don’t “fangirl" because let’s face it, it can be intimidating when VIPs expect the impossible (and we are all secretly fans, aren’t we?).

Learn my 5 Secrets of VIPs and get your virtual AAA pass - Congratulations! We are now in each other’s networks and you are ready to book a VIP event!

the first tool:

Start with leveraging what you have now, your current network, because we want you to come out of the gates with a potential win - a contact that is a potential key relationship. You will build the relationship with that contact and revive dormant contacts all with the help of your People Relationship Manager. This is followed by looking up the events you pinpointed in Step 1 - you are going to become BFFs with Google and LinkedIn to start getting behind the scenes of your three events and finding out when they hire, what the process is, and even people that already work at those events.

Market and advertise yourself with my Window Shopping exercise. You make sure your Shop Window - social profiles, portfolio, etc - is in line with what’s inside your luxury shop and create consistent messaging that makes you top of mind of everyone. We want everyone to think of you even when they aren’t on your professional profiles. But we take it one step further - we make you TOMP - a marketing technique called Top of Mind Preference via your Personal Marketing Plan that starts to build your referral engine.

Develop your brand using my Luxury Hotel exercise - your brand is like your luxury hotel or luxury shop - it attracts and invites VIP clients that have higher standards and pay higher rates. It’s important to work on the inside of your hotel or shop before working on the outside “Shop Window” which is why when we implement the phases, we do this before you advertise and market yourself. We will go through my 6-steps to a professional brand and image and niche down your speciality to make positioning and selling your brand easier. Think of this as building what’s in the ballroom so that when guests walk through the doors, they are wowed by you.

While you are continue to build a strong network, an opportunity may be around the corner so you need to be VIP event ready - you could have an interview tomorrow and a VIP event in a month. It’s time to rehearse for the interview and event itself. We go through scenarios and what to expect at the event. By this point, you got your foot in the door, sealed the deal, and your strong network and performance onsite is what keeps these event gigs consistent and predictable year after year.