Hey there, event freelancer!

If we haven’t met yet, I’m Laura Yarbrough-Lloyd. I coach, consult and mentor event freelancers to get jobs at VIP events. 

And I make it fun and easy.

>>>>>

want to work at a vip event like this?
which one sounds like you?

#1

you don't know where to start

This is me!

#2

you tried but didn't succeed

You read my mind!

You're dreaming of iconic, VIP events but don't know who to contact or are busy so you procrastinate

You feel inexperienced, nervous about selling yourself, like an imposter, or even a hot mess.

You think those events are for people who have good connections or really know what they are doing.

You're calling on your industry connections for an iconic event gig, but they haven't pulled through.

You may have worked at one but didn't know how to leverage the experience to get another or raise your rates and get bigger roles

You hustled to meet people to work at your dream event, but you weren't successful so you're confidence took a hit.

>>>>>

You knew who was hiring for VIP events, understood what they are looking for, crafted your image and brand, created a marketing plan and network to stay top of mind...

And booked at least one iconic, VIP event that you could work at every single year.

Imagine if

There are a lot of benefits to booking a single VIP event.
It doesn't matter if...

You work in an event sector that lights you up again, unlike the one you've outgrown and are trying to escape.


>>>

YOU WANT TO CREATE A CAREER WHERE YOU WORK ONLY AT VIP EVENTS.

YOU WANT TO WORK AT 1 or 2 VIP EVENTs WHILE sticking to your chosen sector

You make more money, travel more, and have a better work life balance.


You charge a higher rate at your non-VIP events with your standout portfolio.

>>>

BOOKING A SINGLE VIP EVENT GIVES YOU ENDLESS POSSIBILITIES

>>>

You have a bigger role with more responsibility at your other events.

You are regularly behind the scenes of the most iconic VIP events - and everyone is in awe! 

You had a role in a dream event that's always been on a pedestal for you - and you get to brag a bit because it's cool! 

WHETHER YOU WORK AT 1-2 OR MAKE IT AN EXCLUSIVE CAREER, YOU HAVE A NETWORK WITH 10X THE IMPACT, A RECOGNISABLE IMAGE AND BRAND, A STANDOUT PORTFOLIO, AND YOUR OWN DEFINITION OF SUCCESS AND FREEDOM.

Your VIP loving event planner, business bestie, accountability partner, and coach all wrapped into one

This is why I created A Flair for VIP Events:

A coaching, consulting & mentorship program that takes you from event freelancer hustling to work at a ton of the same ole’ small events to the event rockstar that books their first household name, VIP event and keeps booking it - it doesn't matter if you just want to do it once or make a career out of it.

I'VE GOT YOU COVERED!

BUT THE GOOD NEWS IS THAT YOU SMASH THROUGH THESE ROADBLOCKS AND BOOK A VIP EVENT WITH THE SAME THING:

A little bit of

FLAIR

A LITTLE FLAIR WILL PUT YOU IN THE RIGHT MINDSET, WITH THE RIGHT STRATEGY TO BOOK A VIP EVENT AND MAKE SUCH A GOOD IMPRESSION THAT YOU GET ASKED BACK.

these 3 tools get you through 3 roadblocks that are preventing you from booking vip events

#1

#2

#3

pedestal dreams

scrappiness

tunnel network

You put your dreams on a pedestal, making them out of reach, while waiting for time, seeking perfectionism and fearing rejection. You dream instead of do, giving you time to develop limiting beliefs that make you question your purpose, strengths and achievements.

You say yes to every opportunity thinking the experience will eventually land you a VIP event instead of taking the time to research VIP events, build an image and marketing plan, and find the right opportunities. You seek CV boosters like awards and credentials to stick out.

You suffer from tunnel vision with your network and only nurture your current contacts in the event industry, missing out on 66% of potential opportunities. You don't know who to contact to get involved in VIP events. You spend a lot of time going to industry events.

YOU THINK THAT SHOWING WILLINGNESS, BOOSTING YOUR CV, NETWORKING A TON WITH OTHER EVENT PROS AND PUTTING YOUR DREAMS ON A PEDESTAL WILL MANIFEST A VIP EVENT IN REAL LIFE, BUT...

>>>

DREAM-DO
SYNCHRONY

It starts with these 3 tools to get you finally booking vip events:

Dream-Do Synchrony is a mindset tool that combines thought, dreams and actions whilst working through limiting beliefs and makes you take ownership of your dreams.

Do you want to make all of that a reality?

THE F.L.A.I.R.
STRATEGY

A NETWORK TO
GET WORK SPRINT

>>>

>>>

My signature 5-step F.L.A.I.R. process gives you the strategy that puts your expertise, niche, and image in the spotlight while giving you VIP foundational knowledge to make plans.

The Network to Get Work Sprint gives you a strong network that does a lot of work for you and adds key contacts to your network right out of the gate.

#1

#2

#3

I'M THRILLED TO TELL YOU ABOUT...

A FLAIR FOR VIP EVENTS

THIS is the ONLY coaching program for event freelancers that focuses on getting work at VIP events like The Olympics, the BAFTAs, the Super Bowl, the Wimbledon Championships, an Inauguration at The White House, a celebrity wedding, OR the Cannes Film Festival.

This program gets you through all 3 roadblocks and leads you to booking a VIP event and at least one every year after that.

which is best for you?

define your ideal career, set goals AND RESEARCH VIP EVENTS WHILE LEVERAGING YOUR CURRENT CONTACTS, AND CREATING A NETWORKING
PLAN 


first

month

second

month

third

month

FIND IMMEDIATE OPPORTUNITIES WHILE DEVELOPING YOUR IMAGE, BRAND, AND NICHE WHILE CREATING A MARKETING PLAN TO SHOWCASE YOUR VALUE AND STAY TOP OF MIND

IMPLEMENT YOUR MARKETING AND NETWORKING PLAN, CREATE YOUR career ROADMAP, deep dive into vip scenarios AND SET UP YOUR BUSINESS AS A CEO 

DURING ALL OF THIS, WE DO MINDSET WORK AND WORK THROUGH ANY ISSUES THAT COME UP.

MY SIGNATURE
F.L.A.I.R.
FRAMEWORK

THE NETWORK TO GET WORK SPRINT

DREAM - DO SYNCHRONY
MINDSET COACHING

THIS GIVES YOU THE RIGHT STRATEGY

THIS GIVES YOU THE RIGHT NETWORK

THIS GIVES YOU THE RIGHT MINDSET

tool

1

tool

2

tool

3

because of this, you don't book VIP events...

3 ROADBLOCKS & 3 TOOLS
FOR ONE BIG RESULT

here's everything you get IN BOTH OPTIONS

the trainings

There is a video lesson you will watch before our weekly call and an accompanying word document for each phase. each phase has an assignment and worksheet to get you results fast.

You get a gold mine of resources and templates, cheat sheets and more during our program that will help you get noticed and set you up for success during your booked event. 

Every week, we have a live call where you will get to ask questions and we will work through areas where you want additional help.

the tangibles

the live calls

PLUS LIFETIME ACCESS TO ALL OF THE CONTENT, AND IF YOU WORK WITH ME FOR 12 WEEKS, YOU GET...

I'll be there to help you prepare for a VIP event you book within 12 months of ending our time together.

THE BONUS CALL WITH ME TO PREPARE FOR A VIP EVENT YOU BOOK!

Once you book the event, we walk through the scope and assignment together so you can get rid of your nerves and 'what if's' - you won't feel imposter syndrome after this!

We will talk about the VIP Service Delivery Pyramid, and I'll even help you plan your packing list, healthy habits, and any logistics with my VIP Event Week Blueprint template so that you start the event stress free and organised.

THE INVESTMENT FOR A FLAIR FOR VIP EVENTS IS

APPLY NOW

There are 2 spots per month for the Signature and 2 spots per month for the Express.
Once you apply, I will send you an email with a link to book a call with me so we can chat more. On that call, I will answer any remaining questions about A Flair for VIP Events.

There are no refunds for A Flair for VIP Events.

and you get a new business bestie and accountability partner, too!

signature

12 weeks
£1,500

4 weeks
£600

express

 two different approaches

SET YOUR GOAL AND RESEARCH 1-2 VIP EVENTS YOU WANT TO WORK AT

Signature
Option

Express
Option

3 months for the event freelancer who wants to develop a career in the vip event industry

4 weeks for the event freelancer who wants a crash course to add 1 vip event to your potfolio


first

week

second

week

third

week

fourth

week

CREATE YOUR NEXT LEVEL NETWORKING PLAN & DEVELOP NEW RELATIONSHIPS

DEVELOP YOUR MARKETING STRATEGY, AREA OF FOCUS & PLAN YOUR IMAGe + BRAND

CREATE A ROADMAP FOR LEVERAGING THE OPPORTUNITY & LEARN ABOUT VIP SCENARIOS

I provide ongoing support, and we dive deeper INTO YOUR CAREER, STRATEGY, NETWORK, MINDSET AND VIP EVENTS!

I set you on the right track!

My signature 5-step framework:

F

L

A

I

R

FOUNDATIONS OF VIP EVENTS

LOOK & LEVERAGE

ADVERTISE & MARKET

IMAGE DEVELOPMENT

REHEARSAL & ROADMAP

F

STEP 1 | FOUNDATIONS OF VIP EVENTS

Learn the foundations of VIP events including the types of events, who works in the background of them, what they are looking for when they hire, and what to expect at these events. Based on our foundational knowledge, we get super specific and tangible with your goals - no vague ideas here. We pick three events we want to work and work backwards to see what you need to do to book it. 

Learn about the BTS of VIP events that you can't find on LinkedIn including the difference in VIPs and a VIP experience, types of roles you can work, when different events hire and how, and traits needed to work with VIPs.

Set three specific goals using my Pumpkin Carriage method by identifying the events to target and work backwards to see what is needed to get there so that you are proactive rather than reactive.

Review time and money management for freelancers, learn how to go from freelancer to CEO of your business, and make sure your business practices behind the scenes don’t negatively impact your performance at a VIP event.

L

STEP 2 | LOOK & LEVERAGE

Break down your contacts into Business, Professional, and Personal networks and track them in your newly created People Relationship Manager (PRM) so that you triple the power of your network and don’t always rely on your event industry contacts to get event gigs.

Revive old contacts in your current networks so that you can make those dormant contacts alive again in a non-creepy way because it reminds people what you do and may unearth hidden opportunities.

Start organising what you learn about event hiring practices and opportunities into a task management system like Asana so you can understand the timeline you need to operate on and anything you need to do to prepare to apply or reach out to your network.

A

STEP 3 | ADVERTISE & MARKET

Audit and tweak your social media profiles, website, and portfolio using my Shop Window exercise so that people online will want to know you more and see the image and brand behind your shop window.

Strategise what value you will provide others and what method you deliver that value by creating a Personal Marketing Plan because generosity draws people into your shop.

Learn about Mere Exposure effect and strategise not just Top of Mind Awareness (TOMA) but also Top of Mind Preference (TOMP) so that people are automatically aware of you and actually prefer you - this is what’s behind your referral engine.

I

STEP 4 | IMAGE DEVELOPMENT

Lay the foundation of your niche, positioning, image and brand using my Luxury Hotel exercise so that you attract higher paying VIP clients and become the solution to their problem.

Learn proper protocol and etiquette to use around VIPs and when networking with my Etiquette Edge Workshop so that you don’t stick out like a sore thumb when working onsite and so that you always follow the proper event protocol for different event guest types. 

Create a memorable visual image and a 6-piece capsule event wardrobe that makes you professionally stand out and be THE person that a VIP will lean on and remember.

R

STEP 5 | REHEARSE & ROADMAP

Practice rehearsing for the inevitable interview like the Hollywood stars you may be seeing at your events to make sure you tick the boxes of what event hiring managers look for.

Run through my Take3 role play exercise so you nail interactions with VIPs and don’t “fangirl" because let’s face it, it can be intimidating when VIPs expect the impossible (and we are all secretly fans, aren’t we?).

Learn my 5 Secrets of VIPs and get your virtual AAA pass - Congratulations! We are now in each other’s networks and you are ready to book a VIP event!

the first tool:

Start with leveraging what you have now, your current network, because we want you to come out of the gates with a potential win - a contact that is a potential key relationship. You will build the relationship with that contact and revive dormant contacts all with the help of your People Relationship Manager. This is followed by looking up the events you pinpointed in Step 1 - you are going to become BFFs with Google and LinkedIn to start getting behind the scenes of your three events and finding out when they hire, what the process is, and even people that already work at those events.

Market and advertise yourself with my Window Shopping exercise. You make sure your Shop Window - social profiles, portfolio, etc - is in line with what’s inside your luxury shop and create consistent messaging that makes you top of mind of everyone. We want everyone to think of you even when they aren’t on your professional profiles. But we take it one step further - we make you TOMP - a marketing technique called Top of Mind Preference via your Personal Marketing Plan that starts to build your referral engine.

Develop your brand using my Luxury Hotel exercise - your brand is like your luxury hotel or luxury shop - it attracts and invites VIP clients that have higher standards and pay higher rates. It’s important to work on the inside of your hotel or shop before working on the outside “Shop Window” which is why when we implement the phases, we do this before you advertise and market yourself. We will go through my 6-steps to a professional brand and image and niche down your speciality to make positioning and selling your brand easier. Think of this as building what’s in the ballroom so that when guests walk through the doors, they are wowed by you.

While you are continue to build a strong network, an opportunity may be around the corner so you need to be VIP event ready - you could have an interview tomorrow and a VIP event in a month. It’s time to rehearse for the interview and event itself. We go through scenarios and what to expect at the event. By this point, you got your foot in the door, sealed the deal, and your strong network and performance onsite is what keeps these event gigs consistent and predictable year after year.


ALL THE FUN DETAILS ABOUT
A NETWORK TO GET WORK

A quick to implement networking strategy to identify and plan relationshios you need to build to get VIP event gigs

Get the tips, tactics, and mechanisms you're missing to soothe whatever networking problems you have now

Learn about the three networks and categorise your contacts into them - business, professional and personal - and learn how to keep a network and revive a dormant contact and network.

a 1 week sprint with a 90 minute workshop, 1 hour CONSULTING call, and more all in one week!



This will work for you even if it's not to book a VIP event.

3 KEY VIP CONTACTS TO YOUR NETWORK WITHIN A MONTH.

that gets you...

Get access to my people relationship manager (PRM) template to track your three networks.

Why do I offer this sprint?

Networking is the pillar of VIP events and what helps get your foot in the door and also keep VIP event opportunities coming your way consistently. Everyone knows they need to network but many are uncomfortable with it, and often this is a superpower that people don’t even know they have.

THERE ARE 2 SPOTS PER MONTH
if you want to book
this sprint only.

INVESTMENT £300

BOOKING
AVAILABLE SOON

Note: There are no refunds for A Flair for Networking. If you decide within one month to book A Flair for VIP Events, your investment in this sprint will go towards the full program.

the second tool:

can be booked standalonE but is included in the full program

DREAM-DO SYNCHRONY

the third tool:

DURING THE PROGRAM, WE WORK THROUGH:

Taking ownership of our actions vs. relying on others to provide all of the answers


Creating a vision of your life compelling enough to get you through periods of self doubt, rejection and fear


Achieving synchronicity in thoughts, dreams and actions so that as soon as we have a dream, we strategically move towards it and keep moving


Perfectionism, self sabotage, fear of rejection, and whatever limiting beliefs come up for you 


Defining what success and freedom look like for you and more!

YOU'RE A GREAT FIT FOR A FLAIR FOR VIP EVENTS IF:

You have never been on an events team of a household name, VIP event and don't even know where to start

You are dreaming of those events but haven't attempted to book one because you don't know who to contact or where to find the opportunities

You feel inexperienced, nervous about selling yourself, and even like a hot mess that could never be taken seriously at a VIP event

You have booked one of those events before, maybe because you were in the right place at the right time, but you took one step forward and two steps back because you didn't know how to leverage that experience for another gig

You have asked your industry contacts if they can help you get a VIP event gig, but it hasn't worked out




APPLY NOW

How do I know this is the answer to your problem?

I used to be in your shoes - I always dreamed of working at a VIP event like the Olympics, a Royal wedding, or awards shows. But I didn’t know where to start, and I was too introverted and reserved to ask for help. My first gig actually landed in my lap because I was in the right place at the right time, but I felt way out of my league. I got through it. Just.

After that event, I took several steps back and thought, “No way can I do that again until I get more experience.” I had experience, though. The things I didn’t have? A strategy, professional image, professional brand, marketing plan, or any knowledge of VIPs themselves.

Eventually, I figured it out - I didn’t have to Google “how to work at xx event” - those search results don’t even exist anyways (trust me, I used to try). I became one of the go-to VIP event professionals.

I took it a step further and trained in etiquette and VIP protocol from the world’s best trainers to polish my image and brand because I was working in prestigious environments and wanted to blend in with the VIPs themselves to be taken seriously.

This whole journey has taken me from The Olympics, film festivals and press conferences with celebrities to being one of the key team members at the Wimbledon Championships and the VIP consultant of the Laver Cup. The projects I have coming up are just as prestigious. I’ve been around hundreds of VIPs, laughed with Hollywood celebrities who respect me because I know how and what to do, and been face to face with the world’s most famous athletes who know me by name now.

I want all of this for you - these event opportunities aren’t scarce. They are abundant, but no one knows exactly how to book their first one. I created the program so that you don’t have to be like me - sitting around wondering and waiting for it or prematurely and suddenly thrown in the thick of it so deep that your confidence is shattered and you don’t get another gig. You don’t have to experience it the way I did because I’ve made the process easier. Join me in A Flair for VIP Events - I’m ready to cheer you on during the 12 weeks and forever after that!

>>>>>

xo,
Laura

Still have questions?

Your Options

>>>>>

A little bit of

FLAIR

it's waiting for you!

1:1 workshop and sprint to create a Next level networking plan to get 3 key contacts into your network

WEEKLY q&a CALLS TO WORK ON THE STRATEGY, NETWORKING AND MINDSET TOOLS

video training support, worksheets, templates and other resources

ongoing support, feedback and ideas/advice on vip opportunities and implementing the three tools, AND deep dive into VIP SCENARIOS and the vip event lifestyle

the bonus call within 12 months of the program to prep for an actual vip event you book

available from SEPT.

APPLY NOW

INVESTMENT

£1500

Q: Will this investment pay off?

Q: Is there a limit to the number of spots?

Q: What is the exact schedule, date/time of calls and each phase?


Q: IS THERE A PAYMENT OPTION?

Q: Why should I do this if I can just get a mentor?


Q: How is this different from the coach I already have?



Q: I’m not an event planner, but I still work in the event industry. Should I still do this?




Q: I already know people who work at VIP events. Can’t I just ask them for help?

Q: What if I don’t have a network or much experience?

Q: How long until I book a household name, exclusive, or VIP event gig?

Q: Will you help me when I actually do have the event gig?

Q: What if I am introverted?

Q: Can I do this if I have event work booked during the 12 weeks?

Q: I want to work with VIPs, but the events aren’t necessarily “household name” events - they are big in my industry though and with industry VIPs. Should I still sign up?


Q: I worked at a household name event before but it hasn’t led to anything else. Should I still do this program?

If you follow the FLAIR framework and book a VIP event gig, the investment will pay for itself with a single event. The ROI is not just a single event though - once you book one of these events, your chance of booking another triples. 

There is space for 2 clients each per month in The Signature and Express Flair for VIP Events and A Network to Get Work. If I’m booked up, you will be on the waitlist, first come, first serve.

Video/audio lessons and corresponding worksheets will be available at the beginning of each week. We will typically talk every week on either a Tuesday or Thursday afternoon (UK time) unless one of us has an event or pre-booked holiday.

You can make monthly installments for the 12 week option (3 x 500).

A mentor won’t tell you exactly what you have to do or give you all of the resources that I’m going to provide. They may cheer you on, but they aren’t going to hold your hand or keep you accountable. Mentors are great, but they aren’t coaches or even necessarily specialists in booking VIP events.

No one in the event industry is coaching on this exact topic, and none of them have my personal framework or provide the same experience as me. I’ve made it my mission to develop my career exclusively on household name events and working with and/or around VIPs behind the scenes. However, it is not unusual to be working with multiple coaches at the same time. In fact, many people, including myself do this! 

It doesn’t matter your role in the event industry. The framework and tactics are the same for anyone who wants to work at a VIP event whether you’re a planner, stage manager, photographer, host, etc.

I know from personal experience that knowing people can certainly help getting your foot in the door, but only you can seal the deal and get that event re-booked. This framework and program helps you seal the deal.

If you know 10 people, you have a network that is strong - your network isn’t just the people who YOU know - it’s the people your network is connected with and so on. There is a key relationship out there that will help get you into a VIP event gig. It doesn’t matter if you have a few years of experience or ten. People aren’t buying into years of experience or age, they are buying into you.

If you follow all the steps in the FLAIR framework and really give it your time and quality attention, you can absolutely book one of these event gigs within six months of finishing the program.

Yes! The 12 week program includes a call with me to prepare for an actual event that you book. I’m not going to leave you to fend for yourself. We will make sure you are VIP ready and know what to expect.

You’re listening to a reserved introvert. There is a VIP, exclusive, or household name event gig out there for us - plenty, in fact! Introverts have a superpower and understand when to remain calm and observe what others need - assets that people look for when hiring an event freelancer for these events.

Absolutely. All you have to do is dedicate 3-5 hours a week, or max 1 hour a day to the program. It’s great to have an event during the program so you can try out some of the things you’re learning while in the program.

Definitely. I once worked in the pharmaceutical industry and loved working at THE biggest pharma exhibition where the VIPs were brilliant scientists creating life changing medicines. A household name event isn’t necessarily household to everyone on the planet - it can be a household name event in an industry you are passionate about.

Absolutely. My first BIG event gig (the Olympics) is something I got by chance and one I didn’t try to find. I didn’t know how to use that event in my portfolio to my advantage at the time. I have developed a framework to help you do that. We will take that event and leverage it.

APPLY NOW

TheSE Are THE 3 ways I can help you book a VIP event:

Options
#1 & 2

Option
#3

a 4 or 12 week BLENDED MENTORING + COACHING + CONSULTING program with me to get you booked into 1 vip event within 6 months

a 1 week sprint to create a next level networking plan that adds 3 key contacts to your network in one month so you can book a vip event gig.

DURATION

1
WEEK

4
WEEKS

12
WEEKS

£300

£600

EXPRESS!

main focus

3 key contacts

1 vip
event

vip event career